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Since the business launched, we’ve used MailChimp as our primary email marketing service. There’s no denying, it’s a fantastic tool and one that I’d reccomend most new businesses to use, but recently we moved over to ConvertKit. In this article I’m going to cover some of the main reasons we made that move. So far, I feel like it’s been a good decision.

The ability to send emails to unopens

One of ConvertKits great features is the ability to resend emails to the people on your list that didn’t open the first broadcast. So for example, if you send an email to 1,000 people and 500 people open that email. There’s still 500 people who you could have reached. With ConvertKit, you can go in and re-send the same email to the 500 people who didn’t open it. You’re able to change your email subject line too, which is a great way to try and peak the interest of people who maybe didn’t care for the initial one. More eyes on your content = happy days.

Ability to create different forms

The form functionality in ConvertKit was definitely one of the main factors for me when deciding whether to move from MailChimp or not. MailChimp has very limited form functionality and they don’t look very good either. With ConvertKit, you’re able to create multiple types of forms. You can even create your own landing pages, exit pop-ups and slide ins.

Click here to get started with ConvertKit.

ConvertKit also gives you some nice data on how many people have seen the form and how many people have signed up, giving you your conversion rate. You’re also able to go in and see the subscribers that signed up via the form.

With MailChimp, you were only able to have one form per list and so it was difficult to split test different forms. With ConvertKit, there are no limits. Here’s an example of a form. I simply copy and paste a shortcode and voila!

[convertkit form=4866974]

Email courses & autoresponders

The first course we ever created was our Social Media Marketing course. You can get access to that for free here. We ran that through MailChimp and it’s automation workflow, but often found it to be limiting in terms of when emails were going out and to whom. With ConvertKit, the sequence function makes it all so much easier. You’re able to see all the emails in your flow and the ability to drag them around makes it a quick and easy process.

Switching from MailChimp to ConvertKit

In terms of switching over from MailChimp to ConvertKit and moving all our subscribers, it was much more painless than I had expected. It’s literally a case of:

  1. Exporting your MailChimp list(s)
  2. Create a tag in ConvertKit
  3. Import your CSV file into ConvertKit, choosing the tag you just created

And there you have it, your subscribers are now in ConvertKit. If you had an automation workflow in MailChimp, I think it’s just a case of copying and pasting all those emails into a sequence, but that shouldn’t take too long. They’ve made this handy little guide for you if you want to switch over, explaining it in more detail than me!

Click here to get started with ConvertKit.

Overall, I think MailChimp is a great choice for people that are starting our with their email marketing. You can get a free account if you have up to 2,000 subscribers and the basic functionality is there. However, I’m really glad we made the move over the ConvertKit. The extra functionality in the points I’ve mentioned above have made it a worthwhile investment. Good job, Nathan Barry (ConvertKit founder).

Gavin