As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. Outsourcing Facebook ads isn’t right for every company. In this article I want to outline the pros and cons so you can decide what is best for you.
Let’s jump into the advantages first…
Advantages of Outsourcing Facebook Ads
The majority of business owners I speak to have tried Facebook ads, but have failed to see any success with them. I really sympathise with them because I know how hard it can be to get it right. A lot of the time, business owners or marketers will give up on Facebook, claiming it doesn’t work for them, when in fact, there was something wrong with their campaign.
There are many different factors which can determine the success of a campaign. The truth of the matter is, it takes a lot of time and education to learn it all. Add that to the fact that Facebook is always changing, it is often beneficial to just outsource it and leave it to the experts, where you know you’ll get the best results possible.
Freeing up your time
Something everyone loves, right? More time!
Facebook advertising also takes a lot of time. For a typical campaign, there’s a lot of research and preparation that has to take place before a penny is even spent. Many business owners and marketers simply don’t have the time to learn it all, prepare for a campaign, build the campaign and then monitor the campain. By outsourcing your Facebook ads to an agency or consultant, you’re freeing up any time you’d spend on this sort of work, allowing you to get on with the things you’re good at.
It’ll save you money
Facebook advertising can be one of the best ways to make money and an ROI, but it can also be one of the quickest ways to lose money – if it’s not done correctly. By hiring external experts, you know you’ll be getting the biggest bang for your buck, saving you money in the long run. Also, we all know time is money, so by saving time, you’re also saving money.
…what about the disadvantages though?
Disadvantages of Outsourcing Facebook Ads
Not financially viable
Sometimes it simply doesn’t make financial sense. If you have a low-ticket product and your agency or consultant is charging you hundreds/thousands of pounds every month, it’s quite unlikely that you’ll be able to see a solid ROI. Especially if your ad budget isn’t very high.
Or perhaps you already have a basic grasp of Facebook advertising but you don’t think you’re getting as good an ROI as possible. In this case, you might be better at looking getting some training, rather than full scale management.
Nobody knows your customer more than you
This is a point that could apply to outsourcing anything. There’s nobody in the world that understands who your customer is, and what your offer/value proposition is, more than you.
This point is magnified when it comes to Facebook advertising because it’s so important to understand who you’re targeting. With Facebook, being able to know who your customer is, what they’re interested in, what they read, their age, location etc. is all vital to the success of a campaign.
By outsourcing your Facebook ads, you’re relying on the agency/consultant being able to understand who your customer is.
One of the biggest issues with outsourcing your Facebook advertising is choosing the right person for the job. There’s a big culture, mostly in the agency world, for them to sell to people with what I like to call “fluffy metrics”. When it comes to any sort of marketing, I’m all about ROI. Is the money you’re putting in generating a profit? If not, why not?
Marketing agencies like to sell to customers using fluffy metrics such as: reach, impressions and hits. Which don’t get me wrong, have their place, but for the likes of Facebook ads, it’s ROI that you should focus on.
If you’re going to work with an agency or consultant, make sure they’re speaking about things such as cost per acquisition and profit, because at the end of the day, that’s all that really matters.
I hope this article has given you some food for thought on outsourcing your Facebook ads and whether or not it’s right for your business. For some businesses it simply isn’t the right option. For others, I wholeheartedly recommend you do outsource your ads. At the end of the day, every business is different. It’s about determining what is best for the individual situation.