How to Set Up Facebook Instant Articles

Facebook Instant articles are open to publishers of all sizes. The announcement of Instant Articles came in February 2016, but they were officially opened for all in April. In this article, I’m going to talk about what Instant Articles actually are, how they can...

read more

My Highlights and Lessons From One Year in Business

One year ago today, I launched Blue Cliff Media. Well, that’s a lie. I launched Adworthy. We changed our name. What a year it has been. It’s been a rollercoaster ride, that’s for sure! In this article I want to share a little bit of the journey as well as the biggest...

read more

How Do I Create Instagram adverts?

Instagram is one of the biggest social media platforms available, with over 400 million monthly active users – more than Twitter. It’s also owned by Facebook. Instagram released their ads platform a couple of years ago now and the power of them has grown over...

read more

Content Marketing Academy 2016: My Main Takeaways

The Content Marketing Academy is an annual conference hosted in Edinburgh by Chris Marr. Normally I wouldn’t write up about a conference or event I attended, but for the last 2 years, I’ve felt it’s necessary for this one. You can read my 2015 review here. The Content...

read more

How Do You Create a Facebook Retargeting Ad?

You may have been followed around on Facebook by an ad of me. If not, you probably will after reading this! I’ve set this ad up using Facebook’s clever retargeting function. It’s the same thing that the likes of Amazon use. Have you ever searched for something on...

read more

Should I buy Facebook page likes?

When working on Facebook advertising campaigns, we’re often asked by the client whether or not we think they should buy Facebook page likes. It’s a good question and one that we feel needs to be answered. On one hand, people don’t like to be seen with next to no...

read more

The Beginners Guide to Facebook Ads

Facebook ads are, in my opinion, the best advertising medium available today. No other advertising platform has EVER allowed you to target your message so specifically and with such accuracy before. If we look at traditional media such as television, radio or...

read more

How much should I spend on Facebook ads?

Interestingly, almost everyone that comes to us for Facebook advertising support has run some sort of campaign themselves in the past. They tend to have thrown a few hundred pounds towards ads but haven’t seen results they’d hoped for. The majority of businesses...

read more

5 Reasons You Should Be Using Facebook Advertising

You’ve probably heard people talking about why you should use Facebook advertising. It makes sense. When compared to traditional media, such as radio, TV or newspaper, Facebook trumps them for a variety of reasons. In this article I’m going to discuss the top 5...

read more

Three Things I Learned From Meeting Gary Vaynerchuk

Everyone who knows me will know I’m a massive Gary Vaynerchuk fan. If there’s one person that inspires me most in business and life, it’s him. Blue Cliff Media is a similar business to VaynerMedia, albeit a lot smaller and I’m obsessed with the #hustle. Yesterday, for...

read more