Facebook Ads Guide: A List of the Best Resources

Facebook advertising can be a complex beast. If you’re new to Facebook ads, the whole concept can look and feel really daunting. But, it’s hugely important to have at least a basic understanding of Facebook ads – even if you’re looking to outsource yours. Why?...

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My End of Year Review 2016

As 2016 comes to an end, I’ve spent some time up in the Shetland Islands reflecting on what has been an incredible year. December is a special month for me. Things slow down, giving me time to reflect on the year gone, but even more excitingly, plan for the upcoming...

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World Class Communication with Marcus Sheridan

On 28th November 2016, the way I communicate changed forever. Have you ever listened to a speaker? Or spoken to someone and felt completely captivated by them? Marcus Sheridan is one of those people. Whether he’s speaking to 5 or 500 people, he’s able to engage with...

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New Start Business of the Year 2016

On the 18th November 2016, Blue Cliff Media won New Start Business of the Year at the WeDo Scotland awards. I was absolutely delighted to have won the award and I totally didn’t expect it. There’s a big ‘thing’ in the agency world of applying for every award going,...

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The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival is an annual conferenced in Edinburgh. This year was the first year I’ve attended and it was great. It was a two-day event, on 18-19th August. The first day was a product based day, with the second day being full stack marketing. I only made...

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Facebook Advertising Set-Up: 3 Things You Need To Do

Interested in running a Facebook advertising campaign but not sure where to start? In this article, I’m going to cover the three main things you need to do before you start actively advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to...

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7 Things that Affect Facebook Advertising Costs

Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. When we run a Facebook advertising campaign, we’re charged per action: whether that’s cost per click, cost per conversion or cost...

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Pros and Cons of Outsourcing Facebook ads

As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. Outsourcing Facebook ads isn’t right for every company. In this article I want to outline the pros and cons so you can...

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How To Make Sales Using Facebook Advertising

Facebook advertising can be a complex beast. You’ve probably seen lots of ‘experts’ claiming to be able to make you millions, but when you go and try yourself, you struggle to reach the level of success you want? There’s a huge disconnect between the...

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How Much Do Facebook Ads Cost?

A question I always hear is: “how much do Facebook ads cost?” It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about the cost of running Facebook ads, the cost of outsourcing...

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