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A blog about Facebook advertising and marketing

New Start Business of the Year 2016

On the 18th November 2016, Blue Cliff Media won New Start Business of the Year at the WeDo Scotland awards. I was absolutely delighted to have won the award and I totally didn’t expect it. There’s a big ‘thing’ in the agency world of applying for every award going,...

Social Media Jobs Edinburgh: Top Tips For Getting The Job

Being a social media agency in Edinburgh, we’re often approached by graduates looking for jobs or seeking advice on how to get a job in the social media space. As an agency owner, I wanted to share my top tips for standing out and getting a social media job, despite...

My Highlights and Lessons From One Year in Business

One year ago today, I launched Blue Cliff Media. Well, that’s a lie. I launched Adworthy. We changed our name. What a year it has been. It’s been a rollercoaster ride, that’s for sure! In this article I want to share a little bit of the journey as well as the biggest...

Why we switched from MailChimp to ConvertKit for email marketing

Since the business launched, we’ve used MailChimp as our primary email marketing service. There’s no denying, it’s a fantastic tool and one that I’d reccomend most new businesses to use, but recently we moved over to ConvertKit. In this article I’m going to cover some...

Facebook advertising: boosted posts vs promoted posts

We’re often approached by business owners asking for advice on Facebook advertising. One of the most common questions is: when should I boost my posts? and, when should I promote my post? These are great questions. Facebook doesn’t provide much guidance on the topic...

Twitter Advertising: A Beginner’s Guide to effective campaigns

Since Twitter launched in 2006, the social network has grown to an audience of around 320 million monthly active users. There’s no doubt that Twitter is one of the biggest social media platforms, despite their struggle to attract new users. When one thinks about...

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young...

Edinburgh: Top 5 Social Media Pages

No doubt about it, Edinburgh is a beautiful city. What other city can boast both a castle and dormant volcano? Edinburgh’s fascinating history and unique beauty lends itself brilliantly to social media. Any company based in Edinburgh could use this setting to their...