Giveaways are a great way for you to generate some engagement around your brand. Whether you’re looking for website traffic, email sign-ups or just some social media conversation, a contest could work for you.
Some brands get them right, some brands get them horribly wrong.
In this article, I want to share with you some of the best giveaways, and the results of each.
1. Not a Model
This has to be my favourite giveaway. It was set up to perfection and the results were incredible.
Marina De Giovanni from ‘Not a Model‘ was able to generate 17,800 email sign ups from this one giveaway. She runs a very successful Facebook page showing girls how they can look like a model, by having a killer wardrobe and some lipstick.
She had a very basic process for her giveaway. Set up the landing page you see below and direct traffic to that site using Facebook advertising. Her landing page was created by LeadPages and sits very nicely in Facebook (as a tab).
There are a few things I like about this giveaway.
1. She gave away $300 worth of make-up, which is perfect for her audience.
2. The whole process is so simple. Her landing page is set up in Facebook and so people don’t even have to leave Facebook when they click on her ad.
I should also mention, this was all done only 6 weeks after launching her blog!
They frequently do giveaways and claim that they have been their most cost-effective tactic for growing their email list to 700,000! I’m going to look at their Dropbox giveaway.
They decided one day to giveaway Dropbox for life. With little expectations, they stuck it up on the site like so:
They didn’t just give one of these away, they gave away 10! In their own words:
The giveaway cost us $60,000.
$1,200 a year (cost of Dropbox for a year for 10 people) multiplied by people living 60 years = $60,000
Now that’s what I call value!
I love how they’ve given something away that is so valuable and relevant to their audience. People are coming to their site to get good deals on online services, like DropBox. When they see they’ve got a chance of winning it, they’re going to jump at the chance!
The results from this giveaway were phenomenal. ONE WEEK after launching, the giveaway had generated 200,000 email sign-ups. Which works out to be around $0.30 per subscription.
Not bad, not bad at all!
Qwertee is an awesome brand. They create limited edition tshirts every day. If you go on their site, you’ll see they have tshirts for sale but they’re only available for 24 hours. Their tshirts cost around £8-10. They ran an awesome giveaway, offering 30 free tshirts, in return for a Facebook page ‘like’ and email address. This was all held within Facebook, using the Facebook app feature.
With this giveaway, Qwertee had the goal of getting 100,000 Facebook likes. They managed to surpass that and now have around 322,000 likes.
You’ll see from the above examples, there’s a theme here. Your giveaway must be two things:
- Relevant to your audience
- Valuable enough for your audience to take your call-to-action (give their email etc.)
Thank you so much for reading, everyone that reads, likes, shares and comments on my articles is a legend in my eyes. If you’ve liked this, I’d love it if you could simply share it amongst your own audiences.
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Until next time,
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